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Library Catalog

Search It: Searches the WSU Libraries’ holdings as well as holdings in WA, OR, and worldwide libraries. Includes articles as well as books and media.

Selected Reference Books

The Holland and Terrell Libraries' reference section is on the 1st floor behind the reference desk.

Ad $ Summary (LNA)
Call Number: Newer Issues Available Online
ISBN: 01907166

Older issues are available at the Terrell Library reserve desk and in the library shelves under the call number HF5801 .A21x
Advertising Age Encyclopedia of Advertising
Call Number: HF5803 .A38 2003
ISBN: 1579581722
Advertising Red Books. Advertiser, Indexes
Call Number: HF5805 .S714
ISBN: 15498786
Brandweek Directory
Call Number: HF6182 .U5 A39
ISBN: 1530616X

Terrell Reserve Desk
Broadcasting & Cable Yearbook
Call Number: HF6146 .R3 B722x
ISBN: 00001511
Consumer Magazine & Agri-Media Source (SRDS)
Call Number: HF5905 .S725
ISBN: 10714537
Demographics USA
Call Number: HF5415.1 .D46

Reference Desk
Dictionary of Marketing and Advertising
Call Number: HF5415 .R577 1995
ISBN: 0471025038
Encyclopedia of Consumer Brands
Call Number: F5415.3 .E527 1994
ISBN: 1558623353

(3 vols)
Encyclopedia of International Media and Communications
Call Number: P87.5 .E532 2003
ISBN: 0123876702

(4 v.)
Gale Directory of Publications and Broadcast Media
Call Number: Z6951 .A97

Terrell Reference Desk
History of the Mass Media in the United States
Call Number: P92.U5 .H55 1998
ISBN: 1579580122
LexisNexis Corporate Affiliations
Call Number: HG4057 .A219

(8 v.)
Lifestyle Market Analyst
Call Number: HF5415.33 .U6 L54
ISBN: 1067182X

Holland & Terrell Reserve Desk
Market Share Reporter
Call Number: HF4510 .M35
ISBN: 10529578
Media Law Reporter
Call Number: KF2750 .A513

(annual editions)
Media Market Guide
Call Number: HF5826.5 .M43

Holland & Terrell Reserve Desk
Newspaper Advertising Source (SRDS)
Call Number: HF5905 .S73
ISBN: 15296482
Radio Advertising Source (SRDS)
Call Number: HF5905 .S74
ISBN: 10714707
Standard & Poor's Industry Surveys
Call Number: HC106.6 .S74
ISBN: 01964666
Statistical Abstract of the United States
Call Number: C 3.134:

Ref Desk (latest ed.)
Survey of Buying Power and Media Markets
Call Number: HF5438 .S21x
ISBN: 03611329
TV and Cable Source (SRDS)
Call Number: HF5905 .S745
ISBN: 10763988
Ward's Business Directory of Private and Public Companies
Call Number: HG4057 .A575
ISBN: 10488707