LibGuides: Strategic Communication: Finding Cost Data

Useful Books

Ad $ Summary by Leading National Advertisers, Inc.
Media expenditures for companies spending $250,000 or more by brand name and parent company.

Current volumes (2007-2013) are available online.

Volumes from 2005 and 2006 can be found on reserve in the Terrell Library. Older volumes are available on the regular library stacks at call number HF5801 .A21x.
Gale Directory of Publications and Broadcast Media by Gale Research
Call Number: Ref Desk Z6951 .A97
Current directories are available online. All five volumes published in print in 2011 are available at the Terrell Library Reference Desk.

Includes some advertising rates for journals, newspapers, radio and TV stations. Includes information for college newspapers. Arranged by state and then by city.
Media Market Guide: Top 100 Marketing Areas Plus Markets 101 Down
Call Number: HF5826.5 .M43
The current volume and most recent five years are located at the Terrell Library Reserves Desk.

Provides "costs per rating point" for Arbitron and Nielsen markets for television, cable, radio, or newspapers, magazines and outdoor advertising.
Advertising Red Books. Advertiser, Business Classifications
Call Number: HF5805 .S7
The most current volumes are located in the Terrell Library Reference area.

Gives advertising expenditures for more than 27,000 companies which spend at least $75,000
annually. Has a "brand name" index. 2 vols. Accompanied by Advertising Redbooks. Agencies, 4 vols. and supplement.
SRDS TV & Cable Source
Call Number: Ref HF5905 .S745
We have print volumes from 2007-2010. Current access is available through the online editions.
SRDS Newspaper Advertising Source
Call Number: HF5905 .S73
We have print volumes from 2007-2010. Current access is available through the online editions.
SRDS Radio Advertising Source
Call Number: Ref HF5905 .S74
We have print volumes 2007-2010 in the Terrell Library reference area.
SRDS Consumer Magazine Advertising Source
Call Number: HF5905 .S725
We have print volumes from 2007-2010. Current access is available through the online editions.

Useful Databases

Allows you to search for Digital Media, Consumer Magazine Media, Business Publication Media, Direct Marketing, Newspaper Media, TV and Cable Media, and Out of Home Media cost data. Also provides access to the Local Market Audience Analyst.

You will need your WSU Network ID and password to access this database from outside the Libraries.

The Local Market Audience Analyst in SRDS works best in Internet Explorer 8 or 9. If you are working in a different version of IE and encounter an endlessly spinning wheel, here are some steps to try to get the Local Market Audience Analyst reports to work.:

Go to the settings icon (the small gear) at the top right corner of the Internet Explorer screen. This should open a drop-down menu of options.
Select "Compatibility View settings" from that drop-down menu. This will pull up a window where you can add a website.
Type claritas.com and click on the Add button.
Close and open Internet Explorer.
1. If you check the compatability view settings again, you should see that claritas.com is in the box labeled "Websites you've added to Compatability View"
Now, you should be able to actually run and look at LMAA reports in Internet Explorer.

There is a write-up of all of this with images here: http://uark.libanswers.com/a.php?qid=1083611

For some extensions you can try to get the Local Market Audience Analyst working with Firefox and Chrome, this blog post from Kantar Media/SRDS is helpful: http://blog.srds.com/blog/jonah-rees/lmaa-browser-extensions-add-ons

SRDS has a series of video tutorials that you might find useful. Here are links to some of them: