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Strategic Communication

This guide provides information for researchers working with Strategic Communications (including Advertising and Public Relations).

Census Data

The U.S. Census is perhaps the most complete source of demographic data on the U.S. population. This data has been packaged and made available in a variety of ways. Below are some options for using this data, ranging from very complete and detailed to quick and easy. The U.S. Census, is conducted every 10 years and is supplemented by surveys (American Community Survey) conducted in the intervening year.

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