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Strategic Communication

This guide provides information for researchers working with Strategic Communications (including Advertising and Public Relations).

Useful Books and Databases

More information on Claritas Segmentation & Market Solutions is available on the Claritas 360 Guide.

More Resources

You may also want to look at the Marketing LibGuide, created by Mary Gilles, WSU's Business and Economics Librarian.

Nielsen Data

WSU does not have a subscription Nielsen's premium database but much is available free on their website, and this data can be very useful when looking at marked segmentation. Nielsen provides featured insights and reports on their website, http://www.nielsen.com/us/en.html.

Nielsen also provides detailed descriptions of their audience segmentation systems, that you can explore by clicking on the following link: 

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