It is currently very difficult to:
Researcher names can be ambiguous for a number of reasons. People who have published under common names, maiden names, abbreviations, or names including non-Roman characters may encounter difficulties in being discovered online. ORCIDs clarify this ambiguity by providing unique identifiers for each researcher.
The following example illustrates the number of ways that a single person's name could be rendered in publications and research outputs.(Slide by Mogens Sandfær of DEFF).