Unavailable during the partial government shutdown (as of 1/22/19)

Features market research and industry news covering all facets of the sport industry - equipment sales, participation, broadcasting, sponsorship and marketing. Includes a market research database.

"The Equity in Athletics Data Analysis Cutting Tool is brought to you by the Office of Postsecondary Education of the U.S. Department of Education. This analysis cutting tool was designed to provide rapid customized reports for public inquiries relating to equity in athletics data. The data are drawn from the OPE Equity in Athletics Disclosure Website database. This database consists of athletics data that are submitted annually as required by the Equity in Athletics Disclosure Act (EADA), via a Web-based data collection, by all co-educational postsecondary institutions that receive Title IV funding (i.e., those that participate in federal student aid programs) and that have an intercollegiate athletics program."
Participants (numbers/gender only); Coaching staff & salaries; Revenues & expenses.

General data about colleges & universities in the US.
(Note: if you are not on campus, you must use the Proxy Bookmarklet to get access to this site)

The most useful are the Research Reports. Mouse over the "Complimentary" category, find a title, then search for it, i.e. Race and Ethnicity, or Gender Equity. Free download.

Includes Interactive Databases, participation data, etc. Some useful data graphics.

Includes a "Financial database on academic and athletics spending trends and figures for “Where the Money Comes From” and “Where the Money Goes” in college sports."

See also: http://spendingdatabase.knightcommission.org/about-the-data

Key - note the link for research articles based on this data at the bottom!!!

Of interest...

A basic overview of how surveys work.

Really helpful!

Focussed on presidential polling, but useful.

A good overview of "how surveys are developed and conducted"
See also Pew's "Methods 101" short video series

Covers sports, politics, and more.

"Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. We conduct public opinion polling, demographic research, content analysis and other data-driven social science research. We do not take policy positions."