Track different forms of an individual researcher’s name across systems;
Distinguish between different researchers with the same name;
Identify all scholarly works associated with a particular researcher.
Researcher names can be ambiguous for a number of reasons. People who have published under common names, maiden names, abbreviations, or names including non-Roman characters may encounter difficulties in being discovered online. ORCIDs clarify this ambiguity by providing unique identifiers for each researcher.
The following example illustrates the number of ways that a single person's name could be rendered in publications and research outputs.(Slide by Mogens Sandfær of DEFF).
Why Use ORCID? Saves Time
ORCIDs have already been integrated into workflows used by a variety of publishers, funders, and research organizations. The result is that citations can be automatically pushed to and from your ORCID profile with minimal effort on your part.