Here are some directions for creating this most basic report
Pop-Facts Demographic Report
Click Reports
Click Standard Reports
Click Demographic Reports
Click Pop-Facts Demographics
Click on the > icon next to County (CTY)
Click on the > icon next to All County
Click on the > icon next to Utah
Mouse down and click the Green File Folder for Washington County
Scroll UP
Click on the > icon next to Colorado
Mouse down and click the Green File Folder for La Plata, County
Select all the sections of the report
Select the charts
Select the map
Click large orange Next
Report Output Type should read (Excel)
Change Report Name to something you can locate in a list like your name or an Alias
Click Submit
Wait while report is generated
Review report
Close Excel report when you're done
Click Home (Claritas 360 logo) at upper left of display
Here are some directions for creating a report that will enable you to view current-year estimates and five-year projections for 12 income ranges including average and median buying income data, population, households, housing units, median age, and and median household income.
Effective Buying Income Report
Click Reports
Click Standard Reports
Click Demographic Reports
Click Effective Buying Income Reports
Click on the > icon next to County
Click on the > icon next to All County
Click on the > icon next to Utah
Click on the green page icon for Washington Co.
SCROLL UP
Click on the > icon next to Colorado
Click on the green page icon for La Plata, Colorado
Report Output Type should read (Excel)
Click on the big, orange NEXT
Report Name should be changed to Your Name / Effective Buying Income
Click Submit (or change your parameters and click Submit)
Wait while report is generated
Review report
Close Excel report at top right
Click Home (Claritas 360 logo) at upper left of display
Here are some directions for creating a report that will help you identify potential customers. It compares current consumption patterns for one or more product profiles in an analysis area. It calculates a Market Potential Index to help determine the potential for introducing new products and services, or for development strategies for cross-selling products and services based on current consumption trends.
Market Potential Report
Click Reports
Click Segmentation Reports
Click Lifestyler Reports
Click Market Potential
Select PRIZM Premier (PRIZM is the default)
Select a Base -- Households (zip + 4 Based is the default)
Click orange NEXT, bottom right
In the lower box, click the > icon next to the Claritas Profiles
Click the > icon next to Claritas Profiles
Click the > icon next to Claritas Consumer Profiles, 2025
Click the > icon next to Environment (Nielsen Scarborough), 2024
Mouse down and click green icon next to Ecofriendly activities done on a reg basis: Pay more for ecofriendly products (A)
Mouse down and click green icon next to Ecofriendly activities done on a reg basis: Buy locally grown food (A)
Mouse down and click the > icon next to Retail Shopping (Nielsen-Scarborough). 2024
Mouse down and click the green icon next to Items bought in the last 12 months: Sports equipment: Under $100 (A)
Mouse down and click the green icon next to Items bought in the last 12 months: Sports equipment: Under $100 - $499 (A)
Mouse down and click the green icon next to Items bought in the last 12 months: Sports equipment: Over $500 (A)
Mouse down and click the green icon next to Stores/services bought past 3 months: Bass Pro Shops (A)
Mouse down and click the green icon next to Stores/services bought past 3 months: Cabelas (A)
Mouse down and click the green icon next to Stores/services bought past 3 months: DICKS Sporting Goods (A)
Mouse down and click the green icon next to Stores/services bought past 3 months: REI (A)
Mouse down and click the > icon next to Sports and Leisure (Nielsen-Scarborough). 2024
Mouse down and click the green icon next to Activities last 12 months: Bicycling (A)
Mouse down and click the green icon next to Activities last 12 months: Camping (A)
Mouse down and click the green icon next to Activities last 12 months: Hiking-backpacking (A)
Mouse down and click the green icon next to Activities last 12 months: Snow-skiing- snowboarding (A)
Click orange NEXT
Click the > icon next to County (CTY)
Click the > icon next to All County
Click the > icon next to Colorado
Mouse down and click the green icon next to La Plata, Co.
SCROLL DOWN
Click the > icon next to Utah
Mouse down and click the green icon next to Washington, Co.
Report output should read (Excel)
Change Report Name to Your Name / Market Potential or an Alias the you can pick from a list
Click Submit (or change parameters and click Submit)
Wait for report to be generated
Review report
Close Excel report
Click Home (Claritas 360 logo) in the upper left of display