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Claritas 360

Standard Report -- Pop Facts Demographic Report

Here are some directions for creating this most basic report

Pop-Facts Demographic Report

Click Reports

Click Standard Reports

Click Demographic Reports

Click Pop-Facts Demographic Reports 

Click on the > icon next to Nielsen Designated Market Area (DMA)

Mouse down and click the Green File Folder next to Kansas City, MO

Mouse down and click the Green File Folder next to Cincinnati, OH

Mouse down and click the Green File Folder next to Indianapolis, IN

Mouse to lower half of display

Click Select All

Click large orange Next

Report Output Type should read (Excel)

Change Report Name to Your Name / Pop-Facts Demographics

Click Submit

Wait while report is generated

Review report

Close Excel report when you're done 

Click Home (Claritas 360 logo) at upper left of display

 

 

Standard Report --Effective Buying Income Report

Here are some directions for creating a report that will enable you to view current-year estimates and five-year projections for 12 income ranges including average and median buying income data, population, households, housing units, median age, and  and median household income. 

Effective Buying Income Report

Click Reports

Click Standard Reports

Click Demographic Reports

Click Effective Buying Income Reports

Click on the > icon next to Nielsen Designated Marker Area (DMA)

Click on the > icon next to All Nielsen Designated Market Area

Mouse down and click on the green icon next to Kansas City, MO

Mouse down and click on the green icon next to Cincinnati, OH

Mouse down and click on the green icon next to Indianapolis, IN

Report Output Type should read (Excel)

Report Name should be changed to Your Name / Effective Buying Income

Click Submit (or change your parameters and click Submit)

Wait while report is generated

Review report

Close Excel report at top right

Click Home (Claritas 360 logo) at upper left of display

 

Segmentation Report -- Market Potential Report

Here are some directions for creating a report that will help you identify potential customers.  It compares current consumption patterns for one or more product profiles in an analysis area.  It calculates a Market Potential Index to help determine the potential for introducing new products and services, or for development strategies for cross-selling products and services based on current consumption trends. 

Market Potential Report

Click Reports

Click Segmentation Reports

Click Lifestyler Reports 

Click Market Potential

Select PRIZM Premier (PRIZM is the default)

Select a Base -- Households (zip + 4 Based is the default)

In the lower box, click the > icon next to the Claritas Profiles

Click the > icon next to Claritas Profiles

Click the > icon next to Claritas Consumer Profiles, 2022

Click the > icon next to Environment (Nielsen Scarborough), 2022

        Mouse down and click green icon next to Ecofriendly activities done on a reg basis:  Pay more for ecofriendly  products (A)

        Mouse down and click green icon next to Ecofriendly activities done on a reg basis:  Buy locally grown food (A)

Mouse down and click the > icon next to Retail Shopping (Nielsen-Scarborough). 2022

        Mouse down and click the green icon next to Items bought in the last 12 months:  Sports equipment: Under $100 (A)

        Mouse down and click the green icon next to Items bought in the last 12 months:  Sports equipment: Under $100 - $499 (A)

        Mouse down and click the green icon next to Items bought in the last 12 months:  Sports equipment: Over $500 (A)

        Mouse down and click the green icon next to Stores/services bought past 3 months:  Bass Pro Shops (A)

        Mouse down and click the green icon next to Stores/services bought past 3 months:  Cabelas (A)

        Mouse down and click the green icon next to Stores/services bought past 3 months:  DICKS Sporting Goods (A)

        Mouse down and click the green icon next to Stores/services bought past 3 months:  REI (A)

Mouse down and click the > icon next to Sports and Leisure  (Nielsen-Scarborough). 2022

         Mouse down and click the green icon next to Activities last 12 months:  Bicycling (A) 

         Mouse down and click the green icon next to Activities last 12 months:  Camping (A)

         Mouse down and click the green icon next to Activities last 12 months:  Hiking-backpacking (A)

         Mouse down and click the green icon next to Activities last 12 months:  Snow-skiing- snowboarding (A)

Click orange Next

Click the > icon next to Nielsen Designated Market Area (DMA)

Click the > icon next to All Nielsen Designated Marketing Area 

        Mouse down and click the green icon next to Kansas City, MO

        Mouse down and click the green icon next to Cincinnati, OH

        Mouse down and click the green icon next to Indianapolis, IN

Report output should read (Excel)

Change Report Name to Your Name / Market Potential

Click Submit (or change parameters and click Submit)

Wait for report to be generated

Review report

Close Excel report

Click Home (Claritas 360 logo) in the upper left of display

 

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