Here are some directions for creating this most basic report
Pop-Facts Demographic Report
Click Reports
Click Standard Reports
Click Demographic Reports
Click Pop-Facts Demographic Reports
Click on the > icon next to Nielsen Designated Market Area (DMA)
Mouse down and click the Green File Folder next to Kansas City, MO
Mouse down and click the Green File Folder next to Cincinnati, OH
Mouse down and click the Green File Folder next to Indianapolis, IN
Mouse to lower half of display
Click Select All
Click large orange Next
Report Output Type should read (Excel)
Change Report Name to Your Name / Pop-Facts Demographics
Click Submit
Wait while report is generated
Review report
Close Excel report when you're done
Click Home (Claritas 360 logo) at upper left of display
Here are some directions for creating a report that will enable you to view current-year estimates and five-year projections for 12 income ranges including average and median buying income data, population, households, housing units, median age, and and median household income.
Effective Buying Income Report
Click Reports
Click Standard Reports
Click Demographic Reports
Click Effective Buying Income Reports
Click on the > icon next to Nielsen Designated Marker Area (DMA)
Click on the > icon next to All Nielsen Designated Market Area
Mouse down and click on the green icon next to Kansas City, MO
Mouse down and click on the green icon next to Cincinnati, OH
Mouse down and click on the green icon next to Indianapolis, IN
Report Output Type should read (Excel)
Report Name should be changed to Your Name / Effective Buying Income
Click Submit (or change your parameters and click Submit)
Wait while report is generated
Review report
Close Excel report at top right
Click Home (Claritas 360 logo) at upper left of display
Here are some directions for creating a report that will help you identify potential customers. It compares current consumption patterns for one or more product profiles in an analysis area. It calculates a Market Potential Index to help determine the potential for introducing new products and services, or for development strategies for cross-selling products and services based on current consumption trends.
Market Potential Report
Click Reports
Click Segmentation Reports
Click Lifestyler Reports
Click Market Potential
Select PRIZM Premier (PRIZM is the default)
Select a Base -- Households (zip + 4 Based is the default)
In the lower box, click the > icon next to the Claritas Profiles
Click the > icon next to Claritas Profiles
Click the > icon next to Claritas Consumer Profiles, 2022
Click the > icon next to Environment (Nielsen Scarborough), 2022
Mouse down and click green icon next to Ecofriendly activities done on a reg basis: Pay more for ecofriendly products (A)
Mouse down and click green icon next to Ecofriendly activities done on a reg basis: Buy locally grown food (A)
Mouse down and click the > icon next to Retail Shopping (Nielsen-Scarborough). 2022
Mouse down and click the green icon next to Items bought in the last 12 months: Sports equipment: Under $100 (A)
Mouse down and click the green icon next to Items bought in the last 12 months: Sports equipment: Under $100 - $499 (A)
Mouse down and click the green icon next to Items bought in the last 12 months: Sports equipment: Over $500 (A)
Mouse down and click the green icon next to Stores/services bought past 3 months: Bass Pro Shops (A)
Mouse down and click the green icon next to Stores/services bought past 3 months: Cabelas (A)
Mouse down and click the green icon next to Stores/services bought past 3 months: DICKS Sporting Goods (A)
Mouse down and click the green icon next to Stores/services bought past 3 months: REI (A)
Mouse down and click the > icon next to Sports and Leisure (Nielsen-Scarborough). 2022
Mouse down and click the green icon next to Activities last 12 months: Bicycling (A)
Mouse down and click the green icon next to Activities last 12 months: Camping (A)
Mouse down and click the green icon next to Activities last 12 months: Hiking-backpacking (A)
Mouse down and click the green icon next to Activities last 12 months: Snow-skiing- snowboarding (A)
Click orange Next
Click the > icon next to Nielsen Designated Market Area (DMA)
Click the > icon next to All Nielsen Designated Marketing Area
Mouse down and click the green icon next to Kansas City, MO
Mouse down and click the green icon next to Cincinnati, OH
Mouse down and click the green icon next to Indianapolis, IN
Report output should read (Excel)
Change Report Name to Your Name / Market Potential
Click Submit (or change parameters and click Submit)
Wait for report to be generated
Review report
Close Excel report
Click Home (Claritas 360 logo) in the upper left of display