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Consumer Behavior

Demographics, Psychographics, & Statistics

Claritas 360Must use Google Chrome. Provides market, lifestyle, demographic, and behavioral information for states, counties and Designated Market Areas (DMA).  (Online guide available Claritas 360.)  U.S. Census Bureau platform that provides data on the U.S. people and economy: population, education, business, employment, health, housing, income and poverty, economy, families and living arrangements, and international trade..

Population Reference Bureau.  U.S. population issues, trends, and statistics, in graphics and text, are presented in an easy-to-use format.  Topics include marriage and family, population estimates and projections, education, race and ethnicity, income and poverty, migration, foreign-born population, children, older population, fertility, labor force and employment, and mortality.

STATSAmerica.  Provides demographic statistics for states, counties and metropolitan areas.  Provides profiles of U.S. cities with population, income, race, education, and housing statistics.

Consumer Expenditure Survey.  U.S. Bureau of Labor Statistics.  Provides information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics. 

American Customer Satisfaction Index.  Analyzes customer satisfaction for 10 economic sectors and more than 40 key industries.

American Time Use Survey.  U.S. Bureau of Labor Statistics. Measures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing.

Pew Social & Demographic Trends Studies behaviors and attitudes of Americans in key areas of their lives, including family, community, health, finance, work and leisure.

CensusScope. An easy-to-use tool for investigating U.S. demographic trends from the Social Science Data Analysis Network (SSDAN) at the University of Michigan.  Designed for generalists and specialists, it includes charts, maps, and ranking for national, state, metro, and county data from the 2010 census and earlier.

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