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Industry Research

Step-by-step guide for conducting industry research with links to sources of information

Market Information

Terrell Library Reference Books

American Time Use: Who Spends How Long at What.  Holland and Terrell Reference HD69.T54 A46 2010

American Attitudes: What Americans Think About the Issues that Shape Their Lives.  Holland and Terrell Reference
HN90.P8 A527 2010

Best Customers: Demographics of Consumer Demand.  Holland and Terrell Reference HC110.C6 B47 2010

American Generations: Who They Are and How They Live.  Holland and Terrell Reference HC110.C6 A675 2010

The Millennials: Americans Born 1977 to 1994.  Holland and Terrell Reference HQ796 .M4797 2009

The Baby Boom: Americans Born 1946 to 1964.  Holland and Terrell Reference HN60 .R84 2009

American Men: Who They Are & How They Live.  Holland and Terrell Reference HQ1090.3 .A457 2008

American Women: Who They Are & How They Live.  Holland and Terrell Reference HQ1421 .A486 2008

Racial and Ethnic Diversity: Asians, Blacks, Hispanics, Native Americans, and Whites.  Holland and Terrell Reference
E184.A1 R3194 2009

Americans and Their Homes: Demographics of Homeownership.  Holland and Terrell Reference HD7287.82.U6 R87 2011

American Health: Demographics and Spendng of Health Care Consumers.  Holland and Terrell Reference RA445 .A442 2010

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