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Industry Research

Step-by-step guide for conducting industry research with links to sources of information

Market Information

Terrell Library Reference Books

  • American Time Use: Who Spends How Long at What.  Holland and Terrell Reference HD69.T54 A46 2010
  • American Attitudes: What Americans Think About the Issues that Shape Their Lives.  Holland and Terrell Reference HN90.P8 A527 2010
  • Best Customers: Demographics of Consumer Demand.  Holland and Terrell Reference HC110.C6 B47 2010
  • American Generations: Who They Are and How They Live.  Holland and Terrell Reference HC110.C6 A675 2010
  • The Millennials: Americans Born 1977 to 1994.  Holland and Terrell Reference HQ796 .M4797 2009
  • The Baby Boom: Americans Born 1946 to 1964.  Holland and Terrell Reference HN60 .R84 2009
  • American Men: Who They Are & How They Live.  Holland and Terrell Reference HQ1090.3 .A457 2008
  • American Women: Who They Are & How They Live.  Holland and Terrell Reference HQ1421 .A486 2008
  • Racial and Ethnic Diversity: Asians, Blacks, Hispanics, Native Americans, and Whites.  Holland and Terrell Reference  E184.A1 R3194 2009
  • Americans and Their Homes: Demographics of Homeownership.  Holland and Terrell Reference HD7287.82.U6 R87 2011
  • American Health: Demographics and Spending of Health Care Consumers.  Holland and Terrell Reference RA445 .A442 2010
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