A PESTEL analysis is a framework or tool used by marketers to analyze and monitor the macro-environmental (external marketing environment) factors that have an impact on an organization, company, or industry. It examines the Political, Economic, Social, Technological, Environmental, and Legal factors in the external environment. A PESTEL analysis is used to identify threats and weaknesses which are used in a SWOT analysis.
Business Source Complete provides access to up-to-date country reports which can inform your analysis of the macroeconomic factors that impact the industry and company you are researching. You will have to log in with your NetID and Password to access the 2021 US Country Monitor report:
Public Company Websites. Google search the company name and "investor relations." This will often provide links to Annual Reports; financial reports such as 10-K, 10-Q, and 8-K; and corporate social responsibility reports.
Nexis Uni PESTEL factor information is provided for countries. At the landing page, select Publication and enter "United States" and date > 07/01/2016, for example, in the search box. Begin typing PRS Group Political in the Publication box and then select PRS Group Political Risk Service that appears below the box and click Search.