SWOT : Strengths, Weaknesses, Opportunities, Threats
"...A framework for identifying the internal strengths (S) and weaknesses (W) of a firm, and the external opportunities (O) open to it and the threats (T) it faces, which can be used by corporate planners in formulating the firm's competitive strategy and marketing strategy in individual product markets and its overall business strategy." - Collins Dictionary of Business
For example, if you don't find Uber Technologies in Business Source Complete, try searching Nexis Uni!
There are two ways to search for SWOT Analyses:
1. On the right side of the search page, under the "Browse" menu, scroll down to "SWOT Analyses" . You can then type the name of your company on the next search screen. Note: It is best to search using the company's official name. Notice that in the example below, a simple search for "Hilton" retrieves company name variants. A Google search reveals that Hilton Hotels Corporation changed its name to Hilton Worldwide Holdings, Inc. in 2009. When selecting from the results, make sure you have found and selected the right company from the list.
2. You can also type the name of your company in the first search box (it is best to use the company's official name), and SWOT in the second search box. The results should default to sort by "Date Newest."
1. On the homepage, click Advanced Search (right underneath the big search box).
2. When the page opens, look for and click "Company and Financial" above the search box
3. Under Company and Financial, select Company Profiles.
4. On the right side of the search box, use the drop down menu to change "All Fields" to "Company Name". To limit to only SWOT reports, select "Publication" in the second drop down box, and type SWOT for your search.