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MGMT 491

SWOT Analysis

SWOT : Strengths, Weaknesses, Opportunities, Threats

"...A framework for identifying the internal strengths (S) and weaknesses (W) of a firm, and the external opportunities (O) open to it and the threats (T) it faces, which can be used by corporate planners in formulating the firm's competitive strategy and marketing strategy in individual product markets and its overall business strategy." - Collins Dictionary of Business

  • Some companies will have a SWOT Analysis that you can access. For others, you might have to DIY it using Internet searches, articles from Business news and journals. If you can't find a neat and tidy SWOT analysis for your company in the databases, look at a few examples for companies that do. This will give you an idea of how to tackle yours!
  • Just because you didn't find one in one database, doesn't mean that you won't find one in another:

For example, if you don't find Uber Technologies in Business Source Complete, try searching Nexis Uni!

  • You can try searching the following databases to find SWOT reports:



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