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BA 100

Claritas 360

Step-by-Step Report Instructions
Directions for creating standard and segmentation reports.
PRIZM Premier Segment Descriptions
A description of the 68 PRIZM Premier segments used to classify household purchasing preferences.
PRIZM Premier Narrative
An overview of the household-level segmentation and geodemographic approach used in developing the PRIZM Premier segments.
Claritas 360 Methodology and Data Sources

Census resources

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