Using Claritas 360, you can generate a Profile Worksheet to help you identify your target market. This worksheet can help you find which consumers use your product, similar products, or engage in a behavior related to your product.
Segments with the highest indexes and largest number of users (Profile Count) are your best prospects.
*PRIZM Premier Segment Narratives: classifies every US household into one of 68 segments based on the household's spending habits. Use the Claritas PRIZM Premier Segment Descriptions and Claritas PRIZM Premier Segment Narratives to help read your Profile Worksheet.
Generate a Market Potential Report to see where your most likely consumers live. Follow these steps:
When looking at your Market Potential Index, remember that the base number for Index is 100. Any value above a 100 means the probability for good market potential is higher. If the number is less than a 100, it shows that the probability is lower.
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