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Industry Research: Home

Step-by-step guide for conducting industry research with links to sources of information

Other LibGuides

Business & Market Research.  Marianne Bash, WSU Vancouver.  This LibGuide includes explanatory screencasts that are very helpful.

Company Research.

Business Plans.

Marketing.

Library Catalog

Search IT is the WSU Libraries new shared resource discovery service.  With Search IT patrons can now use a single search box to find journals, books, articles, media, and digitized collections. They can also access some 9 million titles and 26 million resources from 36 other higher education institutions.  Search IT replaces WSU WorldCat.

What I Can Do for You

For students, I can:

  • Recommend the best business databases to search for your research topic
  • Answer your questions via email, phone or in-person
  • Meet with you individually or in groups to hash out your topic or discuss business research strategies
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For faculty, I can:

  • Track down tricky citations
  • Introduce your students to research tools and strategies via a workshop
  • Create a webpage tailored to your class assignment
  • Discuss ways to best incorporate research skills and library materials into your class assignments
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Industry Research

You have an idea for a new product or service.  You want to start a business that combines your passion with your education.  You need to develop a marketing plan for a company.  In each of these instances you need to research the industry.  Business owners must understand the industries in which they operate to ensure success. The financial health of a business is usually a reflection of the health of the industry; therefore, by conducting an industry analysis, business owners can create a strategy that's more likely to help the business grow and succeed.  Likewise, if you are interested in an industry and want to do an industry analysis, this is the place to be.

This guide leads you through the steps of industry research and provides links to online sources of information and titles and call numbers for print sources.

If, after doing an industry analysis, you decide to proceed with starting a business in Washington State review the Business Organizations part of Sources of Free Legal Information on Washington State Law.  You will find links to information on starting a business in Washington State, changing business status, growing a business, licenses & permits, hiring & managing employees, taxes, doing business with the state, and finding laws & regulations.



Web Research Guides

Starting & Managing a Business.  U.S. Small Business Administration. 

How to Conduct an Industry Analysis.  North Carolina Small Business and Technology Development Center.

SBDCNet.  Small Business Development Centers.

Business and Economics Librarian

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